UNSTOPPABLE in Action: Fusion at the SAP GTM Kickoff MEE in Hamburg

What a great two days for Fusion Consulting, with our CRO Fares Zaier on site representing us. The SAP GTM Kickoff MEE in Hamburg set a strong tone for 2026: high energy, inspiring conversations, and a clear view of where SAP is heading next.

Our key takeaways:

Looking ahead, SAP is sharpening its focus on RISE, AI, Business Transformation and Sovereign Cloud. With Joule becoming the main user experience, SAP’s vision for an AI‑driven, agent‑based future is starting to become real – supported by Alexander Klaeger’s ‘All in on AI’ message and the roadmap toward AI agents.

At Fusion, we build on longstanding partnerships in Life Sciences to turn exactly these ambitions into reality, focusing on impact, adoption and measurable outcomes, not just features. With Joule, embedded and industry AI, SAP Business Data Cloud, and RISE & GROW, one thing is clear: 2026 is about making AI and cloud truly useful where it matters most – in real business processes that drive value, resilience, and ultimately patient safety.